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Yiayia & Friends

The Yiayia & Friends Story

Thessaloniki, Greece

Created in 2018 by Thessaloniki design studio Beetroot, Yiayia and Friends is a celebration of the grandmothers who have long shaped Greek kitchens. The brand reimagines traditional Mediterranean foods, tableware and culinary objects through a playful, contemporary lens.

Grounded in memory, hospitality and everyday ritual, Yiayia and Friends honours the quiet knowledge passed down through generations — preserving the spirit of Greek food culture with a modern form.

Explore products from Yiayia & Friends

Organic Aged Balsamic Vinegar

Yiayia & FriendsOrganic Aged Balsamic Vinegar

$49.95

Ethical Sourcing. Products are sourced directly from small farmers and traditional olive groves in Crete and the Peloponnese, supporting long-term relationships that respect the trees, animals and land.

Natural, Additive-Free Pantry Staples. All Extra Virgin Olive Oils are cold-pressed without unwanted additives, reflecting a belief in simple, natural products made with integrity.

Lower-Impact Packaging & Collaborations. Yiayia & Friends use environmentally friendly packaging, including dark glass bottles to naturally preserve freshness, and partner with eco-focused brands on initiatives such as bio-based vegan leather, recycled PET and natural rubber.

Sustainability Commitments

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There is no separation between nature, self and community.

When we care for one, we care for all.