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Superfeast

Our story

Sydney, Australia

In 2011, Mason Taylor’s passion for health and his desire to access the world's best supplements, herbs and medicinal mushrooms led to the creation of SuperFeast.

From humble beginnings in his mum’s garage, SuperFeast has grown into Australia’s leading supplier of Dì Dào (地道) tonic herbs and mushrooms.

Dì Dào Sourcing Philosophy. Superfeast source herbs from their native 'original place' to support peak potency, while respecting local ecologies and avoiding over-harvested or poorly managed regions.

Traditional, Whole-Herb Methods. Mushrooms are cultivated on traditional wood mediums, while their herbs are extracted whole, without synthetic isolation, manipulation or standardisation.

Considered Packaging Transition. Superfeast currently use Miron glass and recyclable foil-lined kraft bags, while actively testing more sustainable alternatives to plastic.

Sustainability Commitments

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