
The Peg Paste Story
Noosa Heads, Queensland
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Fig IV. Natural beauty is a reflection of how we tend to ourselves and the world around us. Explore consciously curated skin, body, hair and nail essentials.
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Fig V. Wellness begins with nature. A considered collection of plant medicines and clean supplements, thoughtfully curated for purity and efficacy.
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Fig VI. The objects we live with shape the rituals we keep. Discover artisanal wares, ceremonial tools and pantry essentials that honour intentional living.
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Fig IV. Natural beauty is a reflection of how we tend to ourselves and the world around us. Explore consciously curated skin, body, hair and nail essentials.
Shop All BeautyClean Makeup

Fig VI. A considered edit, explore the full collection.
Shop All Clean MakeupNon-Toxic Fragrance

Fig IX. A considered edit, explore the full collection.
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Fig V. Wellness begins with nature. A considered collection of plant medicines and clean supplements, thoughtfully curated for purity and efficacy.
Shop All WellnessSupplements, Vitamins & Minerals

Fig IV. A considered edit, explore the full collection.
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Fig VI. The objects we live with shape the rituals we keep. Discover artisanal wares, ceremonial tools and pantry essentials that honour intentional living.
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Fig VI. A considered edit, explore the full collection.
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Noosa Heads, Queensland
Peg Paste began with a simple frustration: finding a natural, fluoride-free toothpaste that still took enamel health seriously. When founder Kagan started looking for an alternative, most options removed fluoride but offered little in its place — leaving a clear gap between natural oral care and true performance.
Created for both adults and children, Peg Paste is powered by hydroxyapatite, an enamel-supporting mineral used as a thoughtful alternative to fluoride. Free from SLS and artificial additives, the brand offers a cleaner approach to daily brushing: practical and family friendly.

Reduced Packaging Waste. Each recyclable pump holds double the amount of standard toothpaste tubes, helping halve packaging waste and reduce reliance on hard-to-recycle traditional tubes.
Vegan, Toxin-Free Formula. Toothpaste is vegan and toxin-free, formulated without sulfates, parabens or artificial sweeteners.
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