Peg Paste

Noosa Heads, Queensland

Peg Paste began with a simple frustration: finding a natural, fluoride-free toothpaste that still took enamel health seriously. When founder Kagan started looking for an alternative, most options removed fluoride but offered little in its place — leaving a clear gap between natural oral care and true performance.

Created for both adults and children, Peg Paste is powered by hydroxyapatite, an enamel-supporting mineral used as a thoughtful alternative to fluoride. Free from SLS and artificial additives, the brand offers a cleaner approach to daily brushing: practical and family friendly.