Aleph Beauty

New Zealand

As a professional makeup artist, Emma spent years behind the scenes in fashion and film, searching for products that could deliver beautiful results without compromising skin, health or the world beyond it. Too often, she found formulas filled with ingredients she wouldn't choose to use on herself, let alone others.

After years spent curating natural makeup through her own online store, Emma saw the same gap again and again: products that were kind to people, planet and animals, yet still performed at a professional level, were few and far between.

Aleph Beauty was born from the belief that makeup should do more with less: fewer products, fewer questionable ingredients, and a more considered kind of impact. Each formula is designed to work in harmony with the skin, combining skincare actives with professional performance to enhance the complexion in the moment, while supporting it over time.