Nuz

Auckland, New Zealand

Nuz was founded in 2019, but its roots go much deeper. Founder Madison Baker has knife-making in her DNA – back in 1983, her father started knife brand Svord. Watching her dad hand-making knives and turning his business into one of New Zealand’s best-loved hunting and fishing knife brands gave her a true appreciation for the craft.

Although Madison didn't plan to follow in her dad’s footsteps, it was almost inevitable. Trained as a mechanical engineer, she worked in aviation for years, before spotting a clear gap in the market between ultra-cheap, mass-produced kitchen knives and unaffordable high-end products – and the Nuz concept was born.