Hinu

Brunswick, Victoria

HINU, meaning oil in Māori is a space dedicated to creating slow and intentional remedies, founded by Allie Cameron. Māori believe that the head is the most tapu, sacred, part of the body and where a strong connection to your mana, your strength, is held. Allie’s own experience of stress-related hair loss inspired the creation of her first product – a hair growth oil that became a way for her to reconnect with her roots, hair and herself. Through the ritual of hair oiling, she supported her body in healing, softening the nervous system and lowering stress.

Each product was inspired by this journey and has been designed to make the daily hair routine a ritual, to celebrate the longevity of healthier hair.