
The Ayu Story
Sydney, Australia
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Beauty

Fig IV. Natural beauty is a reflection of how we tend to ourselves and the world around us. Explore consciously curated skin, body, hair and nail essentials.
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Fig VI. A considered edit, explore the full collection.
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Fig IX. A considered edit, explore the full collection.
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Fig V. Wellness begins with nature. A considered collection of plant medicines and clean supplements, thoughtfully curated for purity and efficacy.
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Fig IV. A considered edit, explore the full collection.
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Fig VI. The objects we live with shape the rituals we keep. Discover artisanal wares, ceremonial tools and pantry essentials that honour intentional living.
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Fig VI. A considered edit, explore the full collection.
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Fig IV. Natural beauty is a reflection of how we tend to ourselves and the world around us. Explore consciously curated skin, body, hair and nail essentials.
Shop All BeautyClean Makeup

Fig VI. A considered edit, explore the full collection.
Shop All Clean MakeupNon-Toxic Fragrance

Fig IX. A considered edit, explore the full collection.
Shop All Non-Toxic FragranceShop by collection

Fig V. Wellness begins with nature. A considered collection of plant medicines and clean supplements, thoughtfully curated for purity and efficacy.
Shop All WellnessSupplements, Vitamins & Minerals

Fig IV. A considered edit, explore the full collection.
Shop All Supplements, Vitamins & MineralsShop by collection

Fig VI. The objects we live with shape the rituals we keep. Discover artisanal wares, ceremonial tools and pantry essentials that honour intentional living.
Shop All LifestylePantry

Fig VI. A considered edit, explore the full collection.
Shop All PantryShop by collection
Clean Makeup
Non-Toxic Fragrance
Wellness
Lifestyle
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Clean Makeup
Non-Toxic Fragrance
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Sydney, Australia
AYU was founded by Alanna and Madeleine in 2014, inspired by their studies and journey with the sacred science of Ayurveda. Distilling generations of traditional wisdom into each bottle, their fragrances are intentionally dreamed into being, guided by the energetics of the Vedic Doshas: Vata, Pitta, and Kapha.
AYU’s body oils are crafted with ingredients that are kind to the earth and beneficial to all beings, using age-old distilling methods and globally sourced ingredients. A careful selection of medicinal herbs and exotic florals works in harmony to soothe the senses, soften the skin and gently uplift the spirit. Within a single petal exists a cosmos of healing.

Conscious recyclable packaging.
Sourcing sustainability-led ingredients over endangered raw materials.
Using traditional perfumery distilleries and Ayurvedic foundations for products.
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