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Activist Mānuka

Our story

Aotearoa, New Zealand

ACTIVIST was born from two childhoods spent in Aotearoa New Zealand, and a shared belief that the land gives us everything we need. Founded by wife and husband team, Gabrielle Mirkin and Luke Harwood, the brand grew out of lives shaped by nature: Gabrielle’s return to natural healing and whole foods after working as an Art Director in fast-paced New York City; and Luke’s love of surfing and native coastal land, which helped him understand the important role bees play as environmental indicators. Together, they built ACTIVIST around a single conviction: that mānuka honey, in its highest and purest form, is one of the most extraordinary offerings of the natural world.

Bee health as a measure of everything. ACTIVIST’s hives are kept in remote, pristine regions of New Zealand, deliberately removed from areas with GMO-use and urban toxins. Hive numbers are intentionally kept low, giving bees more space to flourish and pollinate freely.

A harvest that gives back. Mānuka is a wild, self-seeding tree that naturally rejuvenates soil, purifies waterways and prevents erosion. The leaves used to distil ACTIVIST's mānuka oil are returned to the ground after harvest, forming a mulch that retains moisture, supports new growth and feeds the insects that enrich the soil beneath.

1% for the Planet. ACTIVIST is a proud member of 1% for the Planet, committing one per cent of annual revenue to approved environmental and conservation partners.

Sustainability Commitments

Explore products from Activist Manuka

Honeybump 850+MGO

Activist Manuka Honeybump 850+MGO

$180.00

Manuka Immune Elixir

ACTIVIST Manuka Manuka Immune Elixir

$65.00

Manuka Honey Mask

ACTIVIST Manuka Manuka Honey Mask

$130.00

A.M.S Manuka Honey Lip Balm

ACTIVIST Manuka A.M.S Manuka Honey Lip Balm

$60.00

A.M.S Manuka Honey Botanical Soap

ACTIVIST Manuka A.M.S Manuka Honey Botanical Soap

$35.00

A.M.S Green Botanical Body Oil

ACTIVIST Manuka A.M.S Green Botanical Body Oil

$130.00

850+MGO Raw Manuka Honey

ACTIVIST Manuka 850+MGO Raw Manuka Honey

$165.00

300+MGO Raw Manuka Honey

ACTIVIST Manuka 300+MGO Raw Manuka Honey

$85.00

Manuka Immune Gummies

ACTIVIST Manuka Manuka Immune Gummies

$75.00

A.M.S Green Botanical Serum

ACTIVIST Manuka A.M.S Green Botanical Serum

$130.00

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WE ARE NATURE ®

Modern apothecary and growing collective, where community, care and consciousness shape all we offer.

Bringing together thoughtfully made products, trusted practitioners and meaningful experiences, every offering is guided by our commitment to purity, integrity and a deeper connection to the natural world.