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Magic of I

The Magic of I Story

Australia

Magic of I. was founded by artist and designer Kerry, an ever-curious creative drawn to the moon, stars, cycles and unseen energies that shape our lives. Created in response to her own periods of transformation and healing, the brand began as a celebration of incarnation: the strange, sacred gift of being alive in a temporary human body.

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Orchard St. – Books Product Hero Collection

Magic of IORIGINS VEGAN LEATHER JOURNAL - LINED Sage

$42.00

Orchard St. – Books Product Single Back View Back

Magic of IORIGINS VEGAN LEATHER JOURNAL - UNLINED Brown

$42.00

Orchard St. – Books Magic Of I Astrological Diary Open Spread Front

Magic Of I2026 Moon Phases + Signs Calendar

$35.00

Eco-Friendly Materials. Products are made using considered materials, including luxe vegan leather, FSC-certified paper, organic cotton dust bags and plant-based compostable shrink wrap.

Plastic-Free, Carbon-Offset Shipping. Orders are shipped plastic-free, with each delivery carbon-offset through their partnership with Pachama.

Environmental Giving. As a 1% for the Planet member, they direct a portion of profits toward land conservation and environmental rehabilitation projects.

Sustainability Commitments

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Orchard St.

Orchard St. – Melon New Two Clean Wide Dsf0425

The Apothecary

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Orchard St. – Happysaff Two Dsf0346

The Editorial

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The Directory

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There is no separation between nature, self and community.

When we care for one, we care for all.