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Cloud Hidden

The Cloud Hidden Story

Byron Bay

Cloud Hidden is a mindfulness-led tea brand based in Byron Bay, founded by Sam Gibb. Through traditional tea ceremonies, organic teas and handcrafted teaware, the brand creates space to step away from the noise of daily life and return to presence.

The name Cloud Hidden draws from the ancient idea that clouds are essential for tea to grow, though they remain hidden from view — a quiet reminder of the unseen forces that shape what we receive. Sourcing aged puerh, white tea and other organic leaves, including teas from ancient trees, Cloud Hidden honours tea as both ritual and relationship: to nature, to craft, and to presence.

Explore products from Cloud Hidden

Tea Bowls | Sandstone

Cloud HiddenTea Bowls | Sandstone

$220.00

Wood Handle Teapot | 250ml | Light

Cloud HiddenWood Handle Teapot | 250ml | Light

$600.00

Living tea. Cloud Hidden prioritises sustainably grown tea that is seed-propagated, organic and grown on older, resilient trees within their natural ecology, allowing each leaf to reflect the health of the landscape it comes from.

Tested for purity. Their teas are independently lab-tested to ensure they are free from pesticides and agrochemicals, supporting a cleaner cup for both body and earth.

Craft over mass production. Cloud Hidden’s teaware is handcrafted by traditional artisans, reducing the footprint of mass production while preserving the beauty, skill and intention of slow craft.

Sustainability Commitments

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There is no separation between nature, self and community.

When we care for one, we care for all.