Davids

USA

Davids was founded by Eric, whose curiosity began with a simple daily ritual: brushing his teeth. After looking more closely at the ingredients in conventional toothpaste, he found many were less considered than he expected — and that the alternatives didn't meet his standards for performance, purity or sustainability.

What began as a question became a four-year pursuit to create a cleaner, better-performing toothpaste. Through careful research, trial and refinement, Eric developed a formula made with safe, high-quality ingredients and a commitment to sourcing from the USA wherever possible. Today, Davids has grown into a premium oral care range guided by the same original vision: effective everyday essentials, made with greater transparency and care.